Nisa is supporting its retailers with a Cider Festival event to help them to drive footfall and sales with themed marketing materials and great offers on a wide range of ciders, in preparation for the increased demand predicted with the milder weather and rise of the ‘big night in’ occasion.
The event will run from 27 March to 16 April and will help members to drive additional sales with competitive pricing and offers on a varied selection of ciders, supported by themed POS including shelf talkers, hanging signs, bus stops, window posters, highlighters and shelf strips to help retailers to create in-store theatre.
The event follows on from the success of last year’s Cider Festival, which achieved almost £1m in additional sales, seeing a 74% increase in sales of ciders featured in the three-week long event.
Ciders on promotion during the festival include 500ml bottles of Rekorderlig, Stella Cidre and Old Mout ciders at 3 for £5, Kopparberg 10x330ml at £10, individual bottles of Magners, Stella Cidre and Blind Pig at £1.50 each and Kingstone Press 12x440ml at just £5.99.
Leanne Jarrett, Trading Controller for beer, ales and cider at Nisa, commented: “Following on from the success of our Cider Festival last year, we are confident that this event will provide a competitive offer for our members and their customers with some market-leading deals on a wide range of ciders.
“We hope the event will once again help to drive an uplift in sales and footfall for our members and help them to make the most of key trends within the convenience sector such as the growing world cider opportunity and the big night in shopper mission.”
