Residents of the Battersea Power Station development in London can now do their weekly shop at a new state-of-the-art grocery store, the area’s first retail outlet.
The 6,500 sq ft Battersea General Store opened its doors to the public earlier this month following significant investment and over four years of planning, offering everything from everyday essentials to artisan delicacies under one roof.
The store is the first of many new shops, bars and restaurants to launch within the Battersea Power Station development, and is owned by local businessman Raj Bathia, who operates a second store just 10 minutes away in Chelsea Bridge Wharf.
Described by Bathia as “your global local store”, it houses “everything you could want and need under one roof” and combines everyday convenience with a specialty food store, supplied by Nisa and around 65 other suppliers.
Inspired by Bathia's travels around the world, Battersea General Store stocks a huge range of international products, as well as a wide core range of British foods including locally sourced products from Covent Garden market, two microbreweries in the Battersea area, and the local flower market to name a few.
One of the store’s key focal points is the beautiful wooden 'fruit and veg boat' that sits at the front of the store, displaying a wide selection of locally sourced fresh produce.
Customers can also pick up freshly cut meats and cheeses, olives, paninis and more from the instore continental deli, or enjoy a pastry and a barista-made coffee on the riverfront. There's also craft beer, global spirits and a huge variety of wine options.
The store has a premium feel throughout and while there is a clear focus on excellent quality food and drink, Bathiaj is keen to keep pricing in line with that of the multiples and offer “everyday prices on everyday products”.
Despite years in the planning, a high standard shop fit and only a few weeks of trading under its belt, Bathia said he will continuously be looking for new ways to develop the store further. He added, “This is just the beginning. At our other store we are always improving - every week we are refining our offering, our service and the customer experience, and this store will be no different.”
New Business Channel Controller at Nisa, Chris Moore, said, “This fantastic new development demonstrates the diversity of Nisa’s membership and the stores we supply. Retailers can join the Nisa symbol group and benefit from the strength of the Nisa fascia, or keep their truly independent identity and utilise their own branding, whilst still receiving the wide range of benefits that Nisa membership has to offer.
“Whether joining as a symbol store or as an independent store with the retailer’s own fascia, we have a supply and format solution to suit every retailer.”
