Mindful Chef, the health-focused food box company backed by sports stars including Victoria Pendleton CBE, Sir Andy Murray and Will Greenwood MBE, has successfully raised £2m from 680 backers on Crowdcube in just 11 days, well ahead of its 30 day deadline.
With the mission to continue to own the premium and healthy end of the recipe box market via increased marketing activity and the development of new technology that will support its farm-to- fork model, Mindful Chef first looked to its existing board of directors and major shareholders, all of whom have reinvested.
Pendleton said, “I’m really happy to be supporting Mindful Chef – I am 100% behind them in helping even more people make delicious, simple, fresh and healthy food at home.”
Launches in 2015, Mindful Chef focuses on the healthy and premium end of the recipe box market and ship all the ingredients that needed to make 2-5 evening meals - all with fresh organic produce and no refined carbs (no pasta, no white rice, no bread).
The firm prides itself on its innovative uses of vegetables in evening meals that are both gluten-free and dairy-free. It ships nationwide, and caters for 1-person, 2-person and 4-person boxes.