Heineken Ireland has announced that Pete Green is the new Off Trade Director.
Green previously worked at Heineken USA where he held the role of National Sales Director for Grocery in West Coast of the United States since 2014.
In that former role, Green played an integral part in leading the strategic and operational development of best-in-class customer management planning and worked directly with some of North America’s leading retailers and distributors.
Originally from the UK, in Birmingham, Green first started in the industry with Scottish and Newcastle in the UK as a graduate in 1998. Following Heineken’s acquisition of Scottish & Newcastle, he held a number of commercial roles across both On and Off trade.
During his time in the UK, Green worked with the UK’s leading grocery, convenience, specialist and on-line retailers.
Maggie Timoney, Heineken Ireland managing director, said, “We are delighted to welcome Pete to the key position of Heineken Ireland off trade director. He joins us from Heineken USA where he made a significant contribution to the business. We welcome him back to Europe and look forward to working with him.”
