Vue West End has received the coveted Cinema of the Year Award for a company with 25 screens or over, five months after reopening following its £6.6m redevelopment.
The Screen Awards unveiled its 2017 winners with an event celebrating excellence in UK marketing, distribution and exhibition in the past 12 months.
Vue is the first in the West End to provide consumers with fully reclining leather seats, alongside pin-sharp Dolby Atmos overhead and surround sound and new retail offerings.
New developments at the West End flagship include The installation of Vue's next generation retail offer with two new hot food concessions - Square Pie and Pizzeria Maletti, as well as a complete redesign of the foyer and existing bar area.
There are now 1,388 leather VIP and luxurious leather reclining seats across nine auditoriums with stepped stadium seating
There is an advanced Sony 4K digital projection with FINITY from Sony Digital Cinema 4K for Premium Large Format Screenings, and pin-sharp Dolby Atmos overhead, surround sound filled auditoriums. There is also a new 62.7m² digital screen on the exterior of the building.
Screen International Editor, Matt Mueller said, 'The work these companies, teams and individuals do across the year to connect films with UK audiences is truly worth celebrating, and Screen is thrilled to acknowledge their outstanding achievements.'