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Tilda says Chinese New Year dishes can prove profitable

With Christmas done and dusted for another year, Tilda is encouraging operators to make the most of other upcoming events that could prove profitable.

A long-established favourite in the UK, Chinese frequently tops polls of the nation’s favourite foreign cuisine and with 16 February marking Chinese New Year 2018, there is a fantastic opportunity for operators to boost sales.

A simple addition of Chinese dishes onto the menu can prove its worth in more ways than one. Not only will it offer customers a taste of the Orient and a chance to celebrate an event they may have otherwise overlooked but it will also allow operators to gauge the popularity of Chinese dishes and whether they could potentially become permanent additions to the menu.

Craig Dillon, Tilda's Head of Foodservice, said, “Giving diners a chance to celebrate Chinese New Year with your food offering needn’t require a huge menu overhaul. By including one or two relevant dishes, there is huge potential for increased profit margins.

“Using speciality rice in Chinese dishes is a brilliant way of boosting incremental sales as its premium taste means you can demand a higher price. Tilda Fragrant Jasmine is the perfect sticky rice for Chinese cooking. It can be cooked and chilled to use for fried rice and because the lightly sticky grains separate when re-heated, operators are guaranteed to serve the best product with little to no waste.”