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Wireless Social wins six deals with FS brands to decipher customer data

Wireless Social continues to make huge strides in the hospitality space with six new contract wins, with TGI Friday’s, Itsu, Patisserie Valerie, Paul UK, The Rum Kitchen and Texas Roadhouse; four of which have signed for a minimum of three years.

The data collection expert, which now has over five million active users, gives operators the opportunity to better understand their customers’ likes and interests, through data collected during social Wi-Fi login.

Continuing to enhance its offer, Wireless Social has also launched a Fully-Managed-Service – a bespoke end-to-end email marketing solution – which has helped existing operators increase footfall in their venues by 32%.

Julian Ross, managing director of Wireless Social, commented, “We are delighted to have recently added six brilliant brands to our client base and look forward to working with them closely over the coming months, helping to ensure they utilise data to communicate with customers in a way that is both relevant and personal.”

Specialising in hospitality and leisure, Wireless Social provides consented customer insight, collected from social media platforms, so operators can target more effectively with personalised marketing campaigns and improve open, click-through and conversion rates.