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SWA welcomes proposals to provide consumers with clear calorie info

The Scotch Whisky Association (SWA) has welcomed joint proposals by European alcoholic beverage producers on how the industry will provide consumers with nutrition and ingredient information.

The proposal, submitted to Commissioner Andriukaitis today in Brussels, commits the beer, wine and spirits industries to provide nutrition and ingredient information to consumers by 2022.

This follows the European Commission's 2017 report which asked producers from different alcoholic beverage sectors to put forward a joint proposal to provide consumers with meaningful, clear and easy to understand information.

Plans are being taken forward by Scotch Whisky producers to provide energy information on-label, showing consumers how many calories are in a standard 25ml serving of Scotland's national drink.

Chief Executive of the SWA, Karen Betts said, 'The SWA and the industry want all consumers to enjoy Scotch Whisky responsibly. So it's important that consumers have the information they need to make the right choices that fit with a healthy lifestyle, including on calorie intake.

'We're very pleased to endorse today's commitment to provide calorie information on labels, and to report on progress in October 2019. We believe this information should be provided in a format that is easy to understand and linked to serving sizes.'