Oakman Inns, the pub company envisaged ten years ago by CEO Peter Borg-Neal, is proving to be not only resilient in the current market but is continuing to successfully expand its operations.
The Oakman vision was the creation of individual, welcoming all-day pubs that embodied their historical values but which operated at the higher standard expected by modern consumers. Coupled with a strong community involvement, the Oakman brand is generating some impressive growth.
Even with the seemingly regular news of big-name CVAs, closures and staff layoffs, Oakman Inns has seen some material upside from aspects of the current hospitality property scene, as the supply side eases with a number of closures and most operators scaling back their expansion plans.
Pictured centre with Ops Director, Alex Ford (left), and Joseph Evans, Finance Director (right), Borg-Neal explained, “I take no pleasure from seeing any business struggle, but the over-expansion by big-name brands did impact on prime and even secondary site rentals and in the current market those demands may and should ease. I suspect rent reviews over the next two years are going to be very different.
'We have already benefitted from one such scenario where we have a site that has been trading well for nigh on five years we have owned it, and is due for a rent review.
'Six months ago we faced a situation where a well known and very good restaurant operator was about to take over a similar, near-by site to ours, but had agreed to pay 60% more rent than ours. This would have been a serious double-whammy as not only would we have lost trade to the new entrant, we would also have faced a very difficult battle at rent review to resist an increase in our rent to the same very high level.
'However, they have now decided to pull out of the deal. We believe the combined benefit of this change is worth well in excess of £100k profit a year to us.”
Commenting on Oakman’s current performance, Borg-Neal accepted that “Oakman is not immune to the cost pressures the industry is experiencing with the swingeing increases in Business Rates being particularly impactful. However, our ever growing purchasing power means that we are able to mitigate increases in our cost of goods and thereby maintain our operating margins.
'Most importantly of all, our sales remain strong. Our LFLs for the year to date stand at 7.1% for the 49 weeks ending Sunday, March 11th. Our new site, The Beech House in Amersham, has launched brilliantly, taking over £50k net of VAT in its first week - despite the heavy snow – and over £55k net of VAT last week - almost 50% higher than our investment target.
'We believe our performance underlines the attractiveness of a flexible, premium pub model and it is interesting to see that The Restaurant Group are investing heavily into Brunning & Price whilst scaling back its restaurant divisions.”
Oakman Inns opens The Cherry Tree in Olney at the end of this month, followed by the Four Alls in Welford-on-Avon, which will be the second development in the Hunky Dory Pubs partnership with Ei Group.
In June, Oakman Inns will open The Royal Foresters in Ascot in time for the world-famous ‘Royal Meeting’ at Ascot. The pub will have 240 dining covers, a 100-seat capacity contemporary function facility, 96 car parking spaces, three gardens, seven staff flats and 24 hotel rooms. The combined acquisition, pre-opening and development costs amount to a £10 million investment for Oakman Inns – their largest to date.
However, the group’s ambition does not stop there. Oakman is currently raising a further £10.2m in debt and equity to fund further growth in 2018/19. Updating on the planning pipeline, Borg-Neal commented, “We have recently gained planning permission to develop The Polecat in Prestwood, Buckinghamshire and have an application in process for the Walter Arms in Sindlesham near Wokingham.
'We have signed an agreement to lease a new site in Epsom and are also very close on five others. We continue to make good progress in other areas of the business with investment in our people being the most important.
'We came 17th in the Sunday Times Best Companies to Work For 2018 - our fourth successive top 50 finish - and are about to launch our training APP, Oakipedia. We continue to reinforce our values-led operating system, S.P.E.E.D., across the business helping to sustain our high levels of customer satisfaction.”