New food concept, Norigami officially launches in London with its first consumer pop up in Sourced Market in St Pancras station.
The company will also launch its lunchtime delivery service to feed London’s hungry workforce. The love child of sushi and a sandwich, Norigami was born from a passion for taste and health, to provide a tasty and healthy ‘on-the-go’ lunchtime choice that can satisfy both taste buds and dietary requirements.
Fusing together the best of east and west in one handful, Norigami’s rice sandwich is gluten, lactose, nut and wheat free. Created by food lover and traveller Arthur Liegeois, the concept was inspired by global street food trends and the Japanese ‘sandwich’ Onigirazu, made by mothers for their children to combine tradition, taste and practicality.
Influenced by the finest global flavours, Norigami offers an unusual blend of tasty fillings and surprising combinations, which are delicately wrapped in premium white sushi rice with gluten-free rice vinegar and nori seaweed.
Arthur Liegeois, Founder and Managing Director of Norigami, said, “We’re thrilled to officially launch in London and showcase our product to the public with our pop up and are grateful to Sourced Market who shares our passion for healthy, tasty food. We’ve been working tirelessly to source ingredients, experiment with flavours and develop the menu, and now our new kitchen space will enable us to expand our reach across London and grow the business.”
Norigami will continue to organise more pop ups around London to target consumers and grow its following whilst building its office lunchtime catering business. The company aims to open its first retail outlet in Q4 of 2018.
Norigami launches with a concise menu as it further develops its range, and each is priced at £4.99 or mix and match half portions at £2.99 a piece. The menu includes:
The Vegan Curry – spicy potato curry, onion and spiced pickled carrots, coriander and parsley combine in this Sri Lankan inspired creation, promising a spicy kick.
The Miso Roasted Salmon – paying tribute to its Japanese roots, this blend of miso and sesame seed marinated salmon, crunchy pickled cucumber and green beans.
The Egg Chorizo – this crowd pleasing Spanish inspired recipe offers an unusual combination which works really well! The bold taste of chorizo is heightened by the sweetness of red onion and the subtlety of the egg.
The Chermoulah Chicken – with marinated chicken, sweet and sour red cabbage and spinach leaves, every bite promises a taste of Morocco It combines the freshness of herbs, spices and tomato pulp with a kick of lemon.
Norigami sources only the finest ingredients and requires at least 72 hours’ notice for lunchtime orders. Delivered straight to the office, Norigami is first focussing on East, South East and Central London locations and there will be a minimum order of 12 pieces per recipe.
