For the first time, solo travel has tipped the balance of hotel bookings with one in three weekend visitors to Jurys Inn being a single traveller.
The desire to have ‘me’ time, see new places, and get away from everyday life are the top reasons Brits have been taking more solo trips for pleasure this year.
Over half (54%) of 18-24 year olds look for quality time alone on holiday, whilst those approaching retirement (55+) are eager to take a solo trip to visit new places (37%).
Hotel group Jurys Inn has seen a 6% rise in solo travellers in the last 12 months, as the trend to pack a bag and go it alone has continued to grow.
With 30% of Brits believing nothing would stop them booking a solo trip by themselves, one in five are still being turned off the idea, because they assume solo travel is more expensive than holidaying within a couple or group.
Women are twice as likely to be scared of travelling solo, however a quarter of the nation believe locals in Edinburgh (25%) would give them the warmest welcome, followed by Scousers (19%) and Geordies (15%).
Jurys Inn Head of Marketing, Suzanne Cannon, said, “Many hotels add a singles tax to rooms, but we’d never solo-shame our guests.
“Exploring a new city or holiday destination can be eye-opening, and with 41% of Brits wanting to visit news places, now’s the time to join the thousands booking a Jurys Inn stay alone.”
For travellers still worried about the expense, Jurys Inn’s Summer Sale is on hand to offer up to 20% off the best available Room Only and B&B stay dates until Sunday 9 September 2018.