Aryzta Food Solutions has added two new Middle Eastern-inspired savouries to its growing range of innovative frozen bakery.
Inspired by the street food markets of Istanbul, the new Pides (pronounced Pea-days) have been developed to help caterers satisfy the growing consumer clamour for cuisine from the Middle East, while adding a touch of adventure to on-the-go menus.
According to data house MCA, the desire for Middle Eastern cuisine has grown significantly and is predicted to be one of the fastest growing cuisines in the eating out sector over the next 3-5 years.
A traditional savoury of Turkish origin, the Pides are a type of stonebaked pizza characterised by a unique boat shape and open filling. The ARYZTA chefs have developed two highly authentic takes – a meat and meat free option – helping caterers appeal to a wide audience.
For the meat eaters, there’s a stone baked Gyros Chicken Pide filled with spinach, topped with succulent Gyros chicken, red tomatoes, onions, sour cream, herbs and a light touch of cayenne pepper.
Aryzta’s meat-free Mozzarella, Tomato and Basil Pide is generously filled with spinach, mozzarella, basil & tomato, and topped with a delicious basil pesto. Both pides are supplied in cases of 18 and can be heated in just 5-6 minutes with a long holding time of three hours.
Paul Whitely, Head of Marketing, commented, “As with any new product that we develop, we always ensure that the end result chimes with the most current market insight. I’m glad to say that the data is unequivocal – interest in Middle Eastern cuisine is accelerating at pace.
'We’re confident that, in introducing these authentic savouries to the UK foodservice market, caterers can use them to further pique that interest and capture the all-important food-to-go market into the bargain.”