Corinthia Hotels, the collection of luxury, five-star hotels around the world, has appointed a Brand Communications Manager, Camilla Colley, to lead the development and implementation of the Corinthia communications strategy internationally.
Based in London, Colley will focus both on the hotel company’s existing portfolio and new launches. She will report directly to Rebecca Barrie, Senior Director – Marketing.
Colley has held a variety of senior PR and Communications positions, most recently as Senior Account Manager at Travel PR, a travel and lifestyle PR company where she worked on, among others, Pride of Britain Hotels, Hoshino Resorts, The Grange Hotel and the Eden Hotel Collection.
Colley’s wealth of knowledge and expertise will enable her to evolve the brand communications function across the group. Her appointment is one of a number of new roles being filled to ensure the continued development of the hotel’s marketing organisation which is focussing on the Corinthia brand, the new hotels and richer content.
To this end, Lydia Morton has been appointed Senior Brand Marketing Manager – to act as a brand guardian for Corinthia – and Carys Kirkpatrick as Content Marketing Manager to oversee all customer-facing digital content.
“We are ensuring that our marketing team best supports the needs of CHI in the future,” said Rebecca Barrie, who has spearheaded the further establishment of the marketing team since her appointment in the newly-created role in April 2018. Corinthia Hotels has an ambitious expansion programme, planning to grow from its current nine branded hotels to 50 by 2030.
The first new opening will be the 50-room boutique Corinthia Grand Hotel du Boulevard Bucharest on 1 December 2019, a listed building built in 1867 and currently under restoration and refurbishment.
The Bucharest opening will be followed in Q1 2020 by the Corinthia Hotel Brussels, another landmark building being restored by Corinthia. The neo-classical façade and majestic ground floor enjoy listed protection status, and the refurbishment will turn the vacant property into a 126-room hotel with several dining venues and an ESPA spa.
Corinthia Dubai is due to open in 2020, Corinthia Doha in 2022, while there are many other live projects in the pipeline, in key locations across Europe, the Americas and Asia.
“We plan to complement Corinthia’s growing portfolio of luxury hotels in prime locations,” says Matthew Dixon, Commercial Director. “The Corinthia brand deserves to be in every major city, and in landmark buildings; that is our strategic goal.”