Cementing news that Brits prefer to buy British, research from fish specialist Young’s Foodservice has found that 85% of school caterers are ‘more likely to purchase products’ if packaging highlights that contents are Made in Britain.
Despite price being the most important factor when considering what to include on school menus – followed by origin and pack size - 80% of caterers are willing to spend ‘slightly more’ on fish fingers made in Britain.
Young’s said this shows their support for the British economy and environment, as well as good animal welfare and sustainability.
It comes as the company joins the Made in Britain organisation, allowing it to use the ‘Made in Britain’ marque on relevant items.
Earlier this year it was revealed that 7 in 10 consumers would choose British made products – signifying the needs for caterers to include home-grown produce on menus.
Young's Foodservice director, Adrian Greaves explained, “This research has helped (Young’s) determine what the most crucial aspects are for school caterers when purchasing products and planning their menus.
“From the results, we can see that there is a clear preference for buying British-made products because of the positive benefits it provides.
“We’re delighted that we are producing solutions that meet the necessary criteria of school caterers and intend on using our findings to continue developing our range and expanding our ‘Made in Britain’ portfolio to include more education solutions.”
