The Brazilian superfood brand Acai Berry, which gained overnight popularity when David Beckham posed with the co-owner as he tucked into an acai bowl, is to open a new superfood bar on the King’s Road, Chelsea on Saturday 24 November.
Starting with a small stall on Brick Lane two years ago, Acai Berry has grown to include two London sites - Argyll Street (Oxford Circus), Kingly Court (Carnaby Street) - and a pop-up bar in Ibiza. The new bar in Chelsea is set to be the brand’s biggest venture yet with new menu additions, including pancakes and muffins.
Customers will be able to enjoy acai (which is vegan, gluten-free, non GMO) for breakfast, lunch or dinner, in a bowl or as a snack or a smoothie. There will also be acai-packed protein balls, brownies and organic coffee.
The deep red superior grade acai puree forms the base of bowls to which customers can add their own choice of toppings, such as granola, fresh fruit or peanut butter.
The store will operate a ‘pay what you like’ policy that day, where instead of paying the normal price for food and drink customers will be asked to make a donation to charity with 100% proceeds going to homelessness charity Shelter.
Arriving in London six years ago from Brazil, friends Marcus Carmo and Renato Damiano had an idea to bring the real superfood to the UK, a food staple that their friends and family enjoy daily in Brazil, and to make it a fun, tasty and healthy go-to brand for British people.
What they didn’t know was how popular their superior grade acai would be amongst the A-List celebrity community, high profile clientele and world class sports athletes, such as Usain Bolt and Phillipe Coutinho amongst others, who appreciated the enormous health benefits of eating acai on a regular basis.
Acai Berry offers customers the purest, highest grade of acai currently available in the UK, with the berries being picked, pulped and then frozen within just five hours to ensure all nutrients are locked in.
Co-founder Carmo said, “There are many varieties of acai in stores, in powdered form, in capsules and so on, but our acai is the finest, purest and most nutrient-dense product you will find anywhere in the UK, which I guess is the reason our acai is popular with the likes of David Beckham and other top athletes.
'Amongst its long list of health benefits, acai is incredible for muscle repair and enhancing the body’s natural healing process. It really is a superfood for sportsmen and women!
“We are glad that our customers have embraced our brand and have also recognised the real taste of acai compared to everything we have seen out there. Renato and I have enjoyed this incredibly delicious superfood all our lives in Brazil and we wanted to share it with the UK people. It is a lifestyle thing.
“If you have a desire to be healthy and fit and be the best version of yourself, you will love acai, not only for its taste but also for the huge long-term health benefits it will bring you.”
