New York City's roastery and coffee shop concept, Roasting Plant Coffee has made its UK debut in Borough in a unit acquired by Shelley Sandzer. The new Borough site is the brand’s first outside the US, where it has five sites.
Located on Borough High Street, the prime central London site covers 1,480 q ft across the ground floor level with space for 50 covers. Designed by KKD Design and with the aesthetic of an immersive coffee concept allows customers to watch the process of the coffee beans being produced from green bean through to cup.
Founded by former Starbucks Executive, Mike Cassell, the Willy-Wonka-style 'Javabot' is a fully automated machine that passes raw coffee beans through pneumatic clear tubes at precise temperatures, before producing exact portions ready for brewing. Roasting Plant Coffee claims to provide the freshest coffee in London, with customers able to select their own customised blend from a list of single-origin beans.
Jamie Robertson, UK CEO at Roasting Plant Coffee, said, “Roasting Plant Coffee and Javabot has revolutionised the world of coffee, giving customers just-roasted coffee that supersedes existing chains. We are delighted to introduce this leading technology to the UK and are grateful to Shelley Sandzer for assisting us in securing such an ideal location in the capital for our debut UK site.”
Ben Freeman at Shelley Sandzer, added, “Shelley Sandzer is proud to bring another leading international brand to the UK. With its unique character and high footfall seven days a week, Borough High Street is the perfect location for this innovative and immersive coffee experience. Roasting Plant Coffee is a fantastic addition to not just this thriving area of central London, but the capital as a whole.”
