EAT has partnered with Fit and Fed, an innovative holiday programme led by StreetGames, to launch a summer campaign, highlighting the relationship between nutritious food and fitness during the summer, which will run from 19 June until 31 August, aiming to raise over £25k for the charity.
Devastatingly, an estimated 3 million children are at risk of experiencing holiday hunger in the UK. The triple threat of hunger, isolation and inactivity means that many children are losing 80% of fitness built up over the school year and are more likely to be obese and suffer from poor mental health.
Fit and Fed works to reclaim the summer by supporting projects in the heart of local communities across the UK, giving them free access to sports and healthy meals.
Across all of its UK stores, EAT will hero four ‘Fit and Fed’ stickered products, including a new Wiltshire Ham & Piccalilli Bloomer, and Mozzarella, Pesto & Tomato Baguette, to raise money for the charity, donating 25p from the sale of each product to Fit and Fed, in addition to charity boxes to raise further donations.
A number of EAT shops will have smoothie bikes, allowing customers to actively blend their own fresh fruit smoothie, all for a £2 donation which will go straight to Fit and Fed.
EAT is already working closely with some of Fit and Fed’s London-based projects, including one project which is based on the edges of the largest Housing Estate in London where 7,500 people live.
Executive Chef at EAT, Arnaud Kaziewicz, and MasterChef: The Professionals finalist in 2016, commented, ‘We are so proud to work with StreetGames on their Fit and Fed initiative and have experienced first-hand the benefits their projects bring to children during the holidays – from social interaction with others, delicious, healthy food, sports activities and fun.
'The funding goes towards making sure projects like these can continue to be run, and also allow other projects to be set up.’
EAT. will sell four ‘Fit and Fed’ stickered products to drive donations, giving 25p per product sold:
> NEW Wiltshire Ham & Piccalilli Bloomer - Chunky Wiltshire Ham & Tangy Piccalilli with Garlic Herby Mayonnaise and Lettuce in our Dark Rye Bloomer.
> NEW Mozzarella, Pesto & Tomato Baguette - Creamy mozzarella and juicy tomatoes with Genovese pine nut pesto and cracked black pepper on a soft white baguette.
> BEST-SELLING Mexican Chicken, Guacamole & Quinoa Salad - EAT's Chef's favourite! Guacamole, chilli chicken, wholesome quinoa and grilled peppers with crunchy corn... everything you expect from a Mexican inspired dish.
> NEW Summer Berry Pot – a fruit pot of Strawberries, Blackberries and Blueberries.
EAT will aim to support the charity across all channels in store and online to encourage customers to donate and send squads out of their shop environment to collect further donations and offer samples of the new ‘Fit and Fed’ stickered products on sale.