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New Patisserie Valerie owner to roll out new menu, logo & uniform

The new owners of Patisserie Valerie, Causeway Capital, that bought it after it fell into administration, has set out its plans for the cafe-bakery brand.

After the Irish turnaround fund paid £5m in February to save the chain, Causeway Capital is to invest in the remaining 96 outlets, and aims to boost online sales.

From 3 July, the group will start to roll out the new menus, a new logo, and a new, blue uniform for staff.

It was revealed that cost-cutting measures made by its old management included a decision to remove butter from its pastry recipe and replace it with margarine.

Matt Scaife, Causeway partner, said, 'We will take every single recipe apart and put it back together.' Scaife hopes the high-end bakery offer will appeal to customers planning for special occasions.