Yo!, the sushi and Japanese food brand, has hooked a deal to supply Co-op as the retailer opens its latest new food store in London’s Moorgate.
The Co-op’s Moorgate convenience store caters to the growing trend for consumers shopping for fresh food on-the-go, and includes a range of more than ten Yo! products including vegan sushi, chicken katsu bites, crispy salmon rolls and, salmon deluxe sushi packs.
Opening close to London’s Moorgate and Bank Underground Stations, the store is focused on offering ease, speed, quality and convenience for commuting consumers in the city in search of breakfast, lunch or dinner on the go.
The store also includes a free water refill station, an i-squeeze orange juice machine and, the retailer’s exclusive new vegan range, Gro. Alongside, coffee, an in-store bakery, sandwiches, hot food, award winning wines, meal ideas and, essentials.
Emily Young, Co-op's Food to Go Concessions Buyer, said, “The aim is to further elevate our sushi proposition for customers in search of more authentic products, bridging the gap between our core sushi offer and sushi counters in the market.
'We are delighted to partner with Yo! as we launch of our latest store and test new concepts designed to attract and appeal to existing and, new Co-op customers.”
Ian McCutcheon, Format Development Manager, Co-op, said, “Positioned close to underground stations and offices, the store is designed with time-pressed shoppers and busy commuters in mind.
'Catering to their breakfast, lunch and evening meal needs with ease, speed, quality and convenience at the heart of the shopping experience.”
Moorgate is the Co-op’s third on-the-go format store, following launches in Manchester’s Piccadilly Railway Station approach and, London’s America Square.