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OpenTable extends waiving of sub fees & introduces benchmarking tool

Data from OpenTable shows that the UK continues to experience a level of consumer confidence in dining out, but the restaurant industry is still operating under some of the most difficult circumstances ever experienced.

As part of its efforts to support restaurants across the UK and Ireland during these uncertain times, OpenTable, the world's leading provider of online restaurant reservations and part of Booking Holdings, is extending its offer of no subscription fees for its restaurant product in the UK and Ireland through to March 2021 and rolling out a new benchmarking tool for restaurateurs.

The update to Open Door pricing for restaurants across the UK and Ireland has been introduced in an effort to ease some of the costs of running a restaurant into the new year.

From January to March 2021 OpenTable will continue to waive product subscription fees for its basic, core and pro restaurant plans, in the UK and Ireland for restaurants who sign-up for the Open Door programme. This comes in addition to waiving product subscription and cover fees through to the end of 2020.

“We are six months into a global pandemic and restaurants across the UK and Ireland continue to face a challenging operational environment,” said Debby Soo, CEO of OpenTable. “We are committed to doing our part to help ease the burden they feel, so we’re waiving our restaurant product subscription fees through to the end of March 2021 and will continue to focus on building products that our partners need right now.”

New benchmarking tool helps restaurants make informed decisions
Is a slow Tuesday night typical in the area or unique to that restaurant? Is a £40 cover above or below average compared to nearby restaurants?

Using anonymised and aggregated data from thousands of OpenTable restaurants, restaurateurs can now benchmark performance metrics like diner activity, spend and reviews against other OpenTable restaurants in their area using the new benchmarking tool. OpenTable will then suggest actions restaurants could take to address any ongoing concerns such as running a marketing campaign or managing guest reviews.

Pictured, D&D London's Italian restaurant, Fiume in London's Battersea.