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Britain’s pubs, restaurants and bars are poised for a sales hike today, St Patrick’s Day, with purchases of beer and stout likely to generate each outlet more than £500 through the tills in additional sales.

According to CGA Trading Index, average sales of draught beer through pubs, restaurants and bars increased by 86 pints on St Patrick’s Day last year, while sales of draught stout rose by 56 pints – providing two-thirds of the total 38.8% uplift in alcoholic drink sales on Ireland's national day.

With a pint of beer costing an average of £3.32 and a pint of stout £3.66, that’s more than a healthy increase.

As well as the main Irish tipple, Guinness, Irish cream is also another popular choice, so including this in cocktails as the main ingredient could boost sales further today.

(source: CGA)

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