To celebrate tomorrow's World Whisky Day (20 May 2017), CGA Strategy, the leading provider of statistics and data on the eating out and drinks sector, has provided some trend information on sales of whisky through the GB on trade.The findings show that:
· Whisky is the 2nd largest spirits category in the on trade after vodka, worth £1.1bn in sales over the past 12 months, an increase of £29.2m year-on-year.
· While volume sales are actually in decline (-1.7%) new and existing whisky drinkers are switching to more specialist and higher quality options.
· The popularity of malt whisky is on the up - with 41,533 additional 70cl bottles sold in the on-trade over the past 12 months, compared with the previous 12 months, growing sales by £11m to £176.2m.
· Over 7,000 more licensees are stocking malt whisky today, compared with five years ago.
· Standard American whiskey is in decline, while premium American whiskey has seen sales grow year-on-year to a value of £82.8m.
· Irish whiskey sales are also increasing, with year-on-year value and volume growth for the past five years making sales now worth £75.4m to the on trade.