Recent figures on Staffordshire's tourism economy prove that the county remains a popular destination amongst visitors.
2017 saw the county's busiest year, with more than 25 million people from home and abroad, enjoying a day out or an overnight trip to Staffordshire. This helped generate almost £1.3 billion in direct spend on accommodation, entertainment, travel, shopping and food and drink. In addition to this, the tourism sector now supports more than 31,000 jobs in the county and generates an additional £485 million of associated spend in the sector.
Staffordshire is home to two of the country's leading theme parks; Drayton Manor Park in Tamworth and the Alton Towers Resort, which has launched a brand new £16 million wooden rollercoaster 'Wicker Man' this Spring.
The county is also home to some majestic countryside including the Peak District National Park, the National Forest and Cannock Chase - a designated Area of Outstanding Natural Beauty celebrating its 60th anniversary this year, while Staffordshire's extensive canal network is amongst the largest in the country.
Mark Winnington, Cabinet Member for Economic Growth at Staffordshire County Council and Deputy Chair of Destination Staffordshire said:
'Staffordshire is a wonderful county to visit with a rich tapestry of visitor attractions. We have something for everyone, from world-class theme parks to acres of magnificent countryside, and everything in between.
'Tourism is really booming here in the county and plays an important role in our overall economy. Our local tourism businesses continue to do a great job, attracting more and more visitors, bringing in over £100m a month for the local economy and sustaining tens of thousands of jobs.'
The tourism industry in the county has been enjoying record growth in recent years and now makes a significant contribution to the local economy.
Since 2008, the overall sector spend has grown by almost 42%, while overnight stays have grown by more than 36%, day trips by 40%, and employment by 33%.
(source: Staffordshire County Council)