Despite the royal wedding in May, the World Cup kick-off in June, and the hot summer weather, British consumer confidence remains negative, and the foodservice industry has not been immune to this mindset. CREST data shows traffic was static in Q2 2018, with all spend growth coming from increases in average eater cheque.
Quick service restaurants (QSR) were the only channel to grow traffic, driven by growth in delivery visits (+11%). Full service restaurants (FSR) continue to struggle, but areas of growth at FSR include morning meal (+8%) and family (+6%) visits.
Major chains continue to dominate the out-of-home market; they account for 64% of all visits and are driving all the growth. The foodservice market has been facing tough external challenges — such as increased rent, staff shortages, and the rising price of ingredients — and the smaller chains struggle most.