A nationwide study reveals 61% of British adults will be cutting down on booze this party season compared to last year, while 52% would rather have civilized evenings with friends than raucous nights out.

And as many as 38% have decided not to drink a drop of alcohol on Christmas Day this year, with a further 32% seriously considering staying sober.

And when it comes to wider festivities, a whopping 68% of the nation’s workers even plan to stay sober at the Christmas office party - traditionally a booze-fueled event.

The top reasons Brits are planning to drink less over Christmas this year include not wanting to embarrass yourself by drinking too much (9%), knowing that sober nights improve your mood (15%) and liking the idea of having a more mindful Christmas (17%).

And nearly two thirds of people say that the constant partying over the festive season affects their health and wellbeing, with one in 10 claiming that cutting down on alcohol means they sleep better.

For almost a quarter (22%) of Brits, the thought of wasting a day because they are hungover means they won’t drink to excess this year.

Little wonder then, perhaps, that more than a third (34%) of us are planning to see 2020 in with a clear head, having decided to stay sober on New Year’s Eve too.

In fact, the study by non-alcoholic gin brand, Ceders, found that 46 percent of Brits believe we are drinking less than ever, and three in 10 think there is less social pressure to indulge than there has been in the past.

Craig Hutchison from Ceders, who commissioned the poll, said, “These findings show that more of us than ever are choosing to drink mindfully and celebrate with family and friends without drinking alcohol.

'Opting for a non-alcoholic drink over Christmas so that you can go for a winter’s morning walk with friends the next day, or wake up early with your family on Christmas morning - these are the choices we’re making to get the most out of life. ”

The study, of 2,000 British adults, found that sober celebs and influencers making not drinking seem cool (14%), it being much more acceptable culturally to have no alcohol on a night out (25%), and people being more health conscious than ever before (36%) were behind us all drinking less.

(source: Ceders)