The British sandwich market bought ‘on the go’ is currently worth £3.5bn. In the last year 1.69 billion sandwiches were sold ‘on the go’, at an average price of £1.66. Over 62% of the population buy a sandwich at least once a year and over 19.7% of sandwiches are bought in work (work canteens and staff shops etc). People in Yorkshire spend the most on sandwiches – an average of over £114 a year while those in the South West spend the least – an average of £55 a year. The most expensive place to buy a sandwich is London at£1.83 versus a national average of £1.66. Wraps account for 4% of total sandwich sales and baguettes make up 10% of the total. Market Size • Approximately 1.8 billion sandwiches are purchased outside the home each year • The commercial sandwich market is worth approximately £3.5 billion – by comparison the pizza market in the UK is worth around £1bn. The most popular sandwich fillings in the pre-prepared sandwich market are: Chicken (24%) Fish (18%) (mostly tuna and prawns) Cheese (15%) Ham (12%) Bacon (10%) Egg (7%) Sausage (3%) Other (12%) The estimated volumes of ingredients used are as follows: Chicken 20,550 tonnes Fish 17,400 tonnes Cheese 13,500 tonnes Ham 11,100 tonnes Bacon 8,700 tonnes Eggs 6,000 tonnes Sausages 2,600 tonnes Where sandwiches are purchased 22.2% Supermarkets 18.1% Workplace 15.7% Cafes/Sandwich bars 19.6% Bakers 5.9% Convenience stores/corner shops 5% Petrol stations 6.5% High Street Department Stores 1.8% Motorway services 1% Pubs/hotels (Note: some sectors such as schools and healthcare are not picked up by the research) What consumers buy with out-of-home sandwiches Drink 73.0% - Hot 33.9%/ Cold 39.9% Fruit 2.4% Cakes 5.3% Desserts 2.3% Crisps 10.5% Biscuits 2.9% Chocolate biscuit bars 2.1% Salty snacks 2.3% Confectionery 2.0% Nuts 0.1% General Facts to Note: • Men account for 55.7% of all sandwiches purchased outside the home • Over 44.3% of all sandwich buyers are aged 24-44 • The UK sandwich industry now employs over 300,000 people (source: British Sandwich Association)