According to Caterlyst Insights, the outlook for the sports sector will see food choices taking an even more important role in generating sales. • More focus on catering as a revenue stream across all big stadia and venues, both from sports days and conference and events • As different meal occasions are covered by these venues a range of both own branded and branded ingredients will help to differentiate the quality of the offer • For match day catering, in particular football and rugby, the focus will continue to be on speed of service and simple menus • The demographic of consumers visiting Stadia will continue to evolve to include more affluent white collar workers and therefore the choice and quality of the food offer will be developed to cater for this set • Sports with longer dwell times such as horse racing and traditional cricket matches, focus will continue to be on a more premium offer • Before the pandemic, UK sport attendances had been on a strong growth trajectory, driven by the younger generation. Post Covid, the gradual return to capacity will see this trend continue driven by the pent-up demand for collective experiences (source: https://www.thejockeyclub.co.uk/)