Focus on post-pandemic sales recovery & continued wellness trend
Many Brits will be looking to head out to other countries as the restrictions are lifted, but staycations are still expected to remain popular with further development in coastal holiday destinations and areas of outstanding natural beauty. London and Major Cities will take longer to recover from the pandemic, with less inbound tourism having a major effect as well as the decline in corporate travel. The technology that business’s have had to adopt due to the travel restrictions will mean the need for face to face meetings and business travel is no longer as prevalent. Although some of this business will be restored it is unlikely to be back at the levels of pre-Covid for many years, if ever. Hotels will need to try to gain back the revenue lost from the decline in inbound tourists and corporate spending, and some ways we may see this include: • Creating safe, welcoming environments for the home workers to meet colleagues, offering food & drink packages along with free Wi-Fi • Enter into the delivery market in partnerships with the like of Deliveroo and JustEat • Lower costs and waste by reducing the number of menu items, being creative with ingredients to maximise profit margins This summer, a second Bike & Boot hotel (pictured) is to open located within Hope Valley (Peak District’s National Park). It will be geared towards walking tourists, dog owners and those looking for a taste of the country. Opened last month, Fairmont Windsor Park, situated beside the 4,800 acres of Windsor’s Great Park, is billed as an elegant countryside retreat, boasting more than 200 stylish rooms and suites. These developments reflect the trend in Wellness Tourism as people have a desire to get back to nature and enjoy the great outdoors. The foodservice offer in these types of destination are likely to have a strong thread of local produce and sustainability.
24/Feb/2022 16:14
Market OutlookAccommodation