Leading baked goods manufacturer, Délifrance, has announced the launch of an irresistible Chocolate Bun, adding to its range of premium, ready-to-bake viennoiseries.

Catering to the indulgence trend and moments of escapism, the hybrid Chocolate Bun pastry is perfect for those who eat breakfast on-the-go, or as a delicious snack throughout the day. Its generous and delicious chocolate filling, together with its unique dome shape and a spiral puff pastry effect, offers the perfect combination of classic flavour and innovative design.

More than half of global consumers claim to eat chocolate confectionery at least once a week[1]. Therefore, the new Délifrance creation will enable out-of-home operators to expand their chocolate offering, to tap into this demand.

Stéphanie Brillouet, marketing director at Délifrance says: “We’re pairing consumers’ love of chocolate with their desire for moments of indulgence and escapism.

Whether enjoyed for breakfast or as a snack throughout the day, the Chocolate Bun offers baked goods operators a point of differentiation with its classic flavour profile and stunning visual appearance.

We’re delighted to be able to bring another premium viennoiserie to the market, adding to the Cinnamon and Brioche Buns that we launched earlier this year.”

As well as delighting consumers with moments of comfort and nostalgia, the product has been developed with convenience in mind. Sold in individual moulds, the Chocolate Bun is ready-to-bake enabling operators to save time in the kitchen.

The product is now available via Délifrance from national wholesalers and is sold frozen, in boxes of 54.