Subway has announced the launch of its new global restaurant design, Fresh Forward 2.0, scheduled for rollout next year. The UK are among the first countries to adopt the updated format.

The latest evolution of the food-to-go giant’s global restaurant design aims to enhance the guest experience, increase convenience, and support franchisee profitability.

Since the introduction of the original Fresh Forward design in 2017, more than 20,000 Subway restaurants worldwide have either been remodeled or newly built in the brand's modern style. This initiative has helped shift brand perceptions, boost sales, and reinvigorate franchisees and their teams.

Fresh Forward 2.0 builds on its predecessor with added brand personality and vibrant décor elements, such as bold wall graphics, localised messaging and signage, enhanced lighting, and warmer wood tones. It also offers improved support for Subway’s expanding digital sales channels.

Mike Kehoe, Subway's Global Chief Development Officer said: “When Subway first launched Fresh Forward, it was more than just a remodel—it was a complete refresh and a competitive necessity for attracting guests and building pride among our restaurant teams.”

“Fresh Forward 2.0 is an exciting evolution of the design, ensuring we continue to future-proof our business and deliver on our brand promises of experience and convenience for both our guests and franchisees.”

Fresh Forward 2.0 has been tested across all regions, receiving highly positive feedback from guests, franchisees, and their team members.

In concept testing, guests reported that the new design significantly boosts their likelihood of dining in and returning to Subway restaurants, according to the company.

In addition to enhancing the overall ambiance of Subway restaurants, Fresh Forward 2.0 also supports the acceleration of the brand’s digital transformation journey.

Self-serve kiosks, order-ready screens, and kitchen display systems are currently being tested in markets worldwide, providing added convenience for guests while streamlining restaurant operations for franchisees and their teams.

Mr Kehoe added: “Each restaurant design has represented a significant milestone for Subway, leading us to where we are today.

“Fresh Forward 2.0 stands out as a design with the potential to make the greatest impact on our guests and franchisees as it brings our marketing, culinary and digital efforts to the forefront.”

In the coming months, Fresh Forward 2.0 locations will start rolling out globally.

Early adopters will showcase the new design in countries including the US, UK, Germany, France, Saudi Arabia, Panama, and Australia.