Asian-inspired restaurant and retail brand Itsu has entered the sports catering market, securing a deal to supply sushi at London’s Emirates Stadium.

Through a partnership with Delaware North, Itsu sushi will be served in the hospitality boxes at Arsenal Football Club’s home stadium in Holloway.

This development follows the recent launch of Itsu’s catering business, which provides sushi platters and salads to corporate offices, universities, and financial institutions.

Speaking at the Casual Dining Show in September, Itsu founder Julian Metcalfe announced that the company’s grocery business is poised to “be bigger than the restaurant business,” signaling the sushi chain’s commitment to ongoing diversification.

Neil Miller, Itsu’s chief customer officer, said: “We’re reaching out to customers wherever they are – on the high street, in the office or at a major event. By expanding into new channels, we’re making Itsu accessible to more people, in more places, every day.”

Yvette Chatwin, catering services director at Delaware North, added: “Partnering with Itsu enhances the experience for our corporate hospitality guests attending Emirates Stadium, offering fresh, nutritious food while watching our events.”

In 2024, Itsu expanded with six new locations across the UK and France, with a seventh set to open next week on London’s Oxford Street.