Wingstop UK has launched its new location in Bradford, celebrating the occasion by offering free chicken wings to the first 100 customers who walked through the doors.

Located in The Broadway, Bradford, the new Wingstop restaurant offers 50 covers and creates 50 new jobs in the local community. This opening further expands Wingstop UK's presence, following its success in Leeds and Manchester, where the brand operates five restaurants and two delivery kitchens.

In addition to serving its signature wings and bold flavours, the Bradford location features modern, vibrant interiors, curated playlists, and customised ordering options, offering a distinctive dining experience to the local community.

Since its launch in 2018, Wingstop UK is set to reach 57 locations by the end of this year, with plans to expand to 200 sites within the next five years. Last month, Wingstop UK was ranked as one of the top 10 most-loved eating-out brands in the UK, according to Savanta’s 2024 rankings, which surveyed over 96,000 consumers. It secured 2nd place among fast casual dining brands and 7th overall in the top 10, making it one of the youngest brands in the list by a significant margin.

Wingstop UK’s growing popularity is fuelled by its standout product and distinctive marketing strategy, which has attracted a loyal following among younger consumers. The brand’s strong connections to music, fashion, and sports have been cultivated through authentic collaborations, partnerships, and events, resonating deeply with its fanbase.

Chris Sherriff, CEO at Wingstop UK: “We’re excited to expand our reach in the North with today’s opening in Bradford. Thanks to the teams for their hard work towards opening here as we bring the best-tasting wings in the business to The Broadway’s hungry shoppers. As our UK expansion continues at pace, we’re looking forward to opening more sites across the UK in 2025, to meet the unparalleled demand for our wings.”