Morrisons partners with Kellogg’s to launch kids’ breakfast clubs
Morrisons is offering free bowls of Kellogg’s cereal and fruit in all its cafés during the Easter holidays to support families facing the challenges of the cost of living.
The supermarket chain has partnered with Kellogg’s to relaunch its popular “Kellogg’s Breakfast” initiative, now available in all 396 Morrisons cafés across the UK until Sunday, April 27.
Any customer can request a “Kellogg’s Breakfast” at the café counter to receive a free bowl of cereal, including favourites like Corn Flakes, Rice Krispies, and Coco Pops, along with a choice of dairy or non-dairy milk. A complimentary portion of fruit—bananas, apples, or oranges—is also included.
The initiative arrives at a time when many families are feeling the strain of school holidays. New research commissioned by Kellogg’s revealed that 42% of parents feel anxious about feeding their children during the break, while nearly two-thirds (61%) reported that their food budget is stretched when school is out.
Chris Strong, Morrisons Café Senior Buying Manager, said: “The breakfast club partnership with Kellogg’s has proved incredibly popular with our customers and we are delighted to bring it back for a third year. We have helped many families across the UK since it was first introduced and will continue to do so during schools’ Easter holidays.”
This initiative is part of Kellogg’s ongoing campaign to address food insecurity through its breakfast club program, which has supported over 3,000 schools across the UK since 1998. So far, more than 22,000 bowls of cereal have been served as part of the supermarket’s in-store breakfast offering.
Chris Silcock, Managing Director of Kellogg’s, added: “We have been supporting school breakfast clubs for over 27 years now, but we know that there is a need for more support outside of term time. Our research shows that it’s a source of worry for parents. The Kellogg’s Breakfast programme with Morrisons extends this much needed support for families over the Easter holidays and we’re delighted to partner with them to narrow the holiday hunger gap as much as we can.”
As part of the launch, pupils from six primary schools that recently started new breakfast clubs with Kellogg’s support were invited to a special breakfast party at their local Morrisons. The event also featured a behind-the-scenes tour of the store’s Market Street counters, giving children an insight into how their food is made.
The supermarket chain has partnered with Kellogg’s to relaunch its popular “Kellogg’s Breakfast” initiative, now available in all 396 Morrisons cafés across the UK until Sunday, April 27.
Any customer can request a “Kellogg’s Breakfast” at the café counter to receive a free bowl of cereal, including favourites like Corn Flakes, Rice Krispies, and Coco Pops, along with a choice of dairy or non-dairy milk. A complimentary portion of fruit—bananas, apples, or oranges—is also included.
The initiative arrives at a time when many families are feeling the strain of school holidays. New research commissioned by Kellogg’s revealed that 42% of parents feel anxious about feeding their children during the break, while nearly two-thirds (61%) reported that their food budget is stretched when school is out.
Chris Strong, Morrisons Café Senior Buying Manager, said: “The breakfast club partnership with Kellogg’s has proved incredibly popular with our customers and we are delighted to bring it back for a third year. We have helped many families across the UK since it was first introduced and will continue to do so during schools’ Easter holidays.”
This initiative is part of Kellogg’s ongoing campaign to address food insecurity through its breakfast club program, which has supported over 3,000 schools across the UK since 1998. So far, more than 22,000 bowls of cereal have been served as part of the supermarket’s in-store breakfast offering.
Chris Silcock, Managing Director of Kellogg’s, added: “We have been supporting school breakfast clubs for over 27 years now, but we know that there is a need for more support outside of term time. Our research shows that it’s a source of worry for parents. The Kellogg’s Breakfast programme with Morrisons extends this much needed support for families over the Easter holidays and we’re delighted to partner with them to narrow the holiday hunger gap as much as we can.”
As part of the launch, pupils from six primary schools that recently started new breakfast clubs with Kellogg’s support were invited to a special breakfast party at their local Morrisons. The event also featured a behind-the-scenes tour of the store’s Market Street counters, giving children an insight into how their food is made.
09/Apr/2025 10:59