Prezzo Italian has rebranded as Brava Hospitality Group as part of its strategy to expand its hospitality portfolio.
Under the new group, Prezzo Italian will continue to operate alongside additional restaurant brands, which will be announced in due course.
James Brown, chief executive of Brava Hospitality Group, said: “As we look to the future, we knew it was time for a new group identity – one that reflects our ambition and gives us the foundation to grow. Brava is about ‘hospitality with heart’ – and building a portfolio of distinctive brands that people love. That started with Prezzo Italian.”
Earlier this year, Prezzo Italian underwent a brand transformation under the leadership of Brown, who joined from BrewDog at the end of 2024.
Following the rebrand, Prezzo Italian has seen strong performance, reporting an 11% like-for-like sales increase in Q3. Its six recently refurbished restaurants have delivered an average growth of 50% compared to the previous year.
Founded in 2000, Prezzo Italian now operates 95 locations across the UK and employs nearly 1,900 people.
Prezzo Italian will remain a central focus for Brava Hospitality, with the group, in partnership with asset management firm Cain International, continuing plans to refurbish 12 locations by year-end.
An additional 40 restaurants are planned for 2025, along with other restaurant brands set to join the group in the coming months.
Brown added: “Now we have announced this new step, we are looking forward to being able to share further details in the coming months and announce other restaurant brands joining the Brava Hospitality Group portfolio alongside Prezzo Italian. With every brand that joins us, two things remain the same – our commitment to sustainable high-quality growth, and to preserving the heart of hospitality across every concept we bring to life.”