Pure Gym, the UK’s leading gym operator, has completed the acquisition of LA Fitness and its 43 fitness clubs, in a combination that will extend the availability of affordable fitness centres to people across Britain, particularly in London and the South East.
Humphrey Cobbold (pictured), CEO of Pure Gym, said, “This transaction represents a good deal for members of both Pure Gym and LA Fitness as well as other consumers that are hungry for more affordable fitness options.
'Overall demand for affordable, high quality, and no-contract fitness centres is continuing to grow, served by a range of providers in a highly competitive market-place.
'With the addition of the LA Fitness sites, Pure Gym will continue to innovate with new facilities, technologies and services for our existing and prospective members.”
Martin Long, Chief Executive of LA Fitness, said, “Following a successful restructuring and CVA last year, our business is trading well, with strong customer loyalty and momentum. This transaction, will give users of LA Fitness access to high-quality fitness centres through a network of existing and new gyms.”
Pure Gym intends to convert most of the LA Fitness sites into Pure Gym gyms in a managed transition. This will require significant investment in refurbishing LA Fitness’s gyms and will provide its existing 123,000 members with access to a growing nationwide network of over 130 gyms.
In addition to the acquisition of LA Fitness, Pure Gym plans to open further outlets under an organic expansion plan adding around 30 new sites this year.