Pizza Rossa is to open at Welcome Break’s Watford Gap site on the M1, with plans to open a second unit at Norton Canes on the M6 toll.
The first new restaurant will sit within the Fresh Food Cafe at Roadchef’s Watford Gap site.
Simon Turl, chief executive of Roadchef, said, “We’re delighted to be introducing Pizza Rossa to our Watford Gap and Norton Canes sites. We have analysed the wants and needs of our customers and this new outlet will be a fantastic fit in our Fresh Food Cafe.
'Good quality food on-the-go, served at speed, is a key focus for us at Roadchef. Our aim is to ensure customers have a pleasant trip to all our service areas and it’s great to now offer even more healthy options to our visitors.”
Rossa's Corrado Accardi said, “Serving high quality, gourmet pizza is our passion and we’re able to provide this with minimal wait time, making this offering ideal for a service station environment.”
Pizza Rossa is an award-winning company with three outlets which sells high quality pizza al taglio – by the square slice – inspired by the street food vendors of Italy.