Budget supermarket chain, Lidl is to invest £1.5bn to bring in new store designs in the coming months, which will feature revamped wine cellars, self-checkout tills and customer toilets.
Lidl will also refurbish up to 150 existing sites to its 'store of the future' concept over the next three to four years in order to attract the middle classes.
The new stores will also feature longer tills so customers can pack at the checkout, wider aisles and glass frontages to make them lighter.
The company is to launch the first £2m 'store of the future' in Rushden, Northamptonshire, today. The 1,400 sq m site is one of the first Lidl stores in the UK with customer toilets, baby changing facilities and self-checkouts.
Lidl is aiming to open 40-50 stores a year in the UK, up from the 30-40 previously planned and the 20 opened in 2014.