McDonald's Corporation has announced results for the first quarter ended 31 March 2016 showing a global comparable sales increase of 6.2%, which benefited from one additional day due to leap year.
In the US, first quarter comparable sales increased 5.4%, fueled by the ongoing popularity of All Day Breakfast and the introduction of McPick 2 - a branded national value platform.
Comparable sales for the International Lead segment increased 5.2% for the quarter, led by strong performance in the UK, Australia and Canada as strong execution of core menu, compelling value and convenience strategies continued to resonate with consumers. First quarter operating income increased 12% (18% in constant currencies), driven by higher franchised margin dollars.
President and CEO, Steve Easterbrook said, “McDonald’s brand and business is built on offering delicious food and beverages through unmatched convenience and compelling value.
“The turnaround plan we announced last year is grounded in enhancing these critical customer-driven elements, and I’m pleased to report that our turnaround is taking hold. The ongoing investments we’re making in running great restaurants and delivering what matters most to our customers are beginning to yield sustained positive results.
'For the quarter, we generated higher sales, revenues and operating income in constant currencies across all business segments.”