The Deltic Group, the UK's largest operator of premium late night bars and clubs with 58 venues, has announced its fourth year of consecutive growth for the year ended 27 February 2016.
Deltic, which trades under a number of names including PRYZM, ATIK, Fiction, Cameo, Kuda, Vinyl, and the new Bar&Beyond brand, reports that pre-booked sales have risen by 175% across the estate in the financial period.
This is supported by the business's customer database, which enables sales teams to target customers based on historic engagement or expressed interest. Added to this, further investment was made in expanding sales teams across a number of venues.
Deltic has also successfully moved forward with its ongoing investment programme and growth strategy. On 2 February 2016, the group announced its most recent site acquisition - a planned £1.4m investment in the launch of a new PRYZM club in Birmingham. As of the end of 2015, over half of the estate had undergone major refurbishments, with all venues refreshed through investment in new fixtures and fittings.
Deltic now achieves 6.9 million visits a year to its 58 clubs and bars, reflecting the quality of its service and venue experience. There were strong performances throughout the UK from towns as diverse as Aberdeen, Leeds, Bristol and Exeter to Bournemouth, Romford and St Albans.
The late night sector has faced a number of challenges historically. However, Deltic believes that a major factor in the performance of the sector is the under-invested nature of late night properties and therefore a key facet of the business's future improved performance will arise from re-investment in the estate. Deltic is ideally positioned to exploit this opportunity.
In addition, Deltic has embraced the opportunities offered by engaging with its customers via social media including its 1.2 million followers on Facebook.
The group's trading performance continues to improve and there will be further improvements following the ongoing refurbishment programme. In 2016 the business opens PRYZM Birmingham as a new site and plan further investments in Nottingham, Bournemouth and Colchester.
Deltic Group's Chief Executive, Peter Marks said, 'It is very heartening to report these excellent results which reflect the hard work, capital investment and imagination of everyone at Deltic.
''We now have the ideal platform to be the dominant late night player in each of our 58 clubs and bars. Our ability to respond to customer trends, backed by our financial firepower, gives me confidence in Deltic Group making further progress over the coming year.''