Popular Mexican casual dining group, Wahaca is set to launch a new food product range next Monday.
Developed by Wahaca co-founder and MasterChef winner Thomasina Miers and her team, in partnership with All About Food, the new Soft Taco Kits and Mexican ingredients range will, for the first time, give customers the opportunity to experience a taste of Wahaca’s authentic Mexican street food at home.
The new Wahaca Soft Taco Kits and product range are launching exclusively in up to 900 Tesco stores and via www.tesco.com/fb/wahaca, as well as in selected Wahaca restaurants.
The Soft Taco Kits are suitable for the most experienced cook through to the most novice foodie. With tortillas, marinade and a delicious salsa included in each kit all that’s left to add is a choice of meat, fish or veg and a splash of oil to create the perfect taco in 30 minutes or less.
The full product range includes three different varieties of Soft Taco Kit, each varying in its level of heat, ranging from mild to hot, with flavours to suit all tastes. For those looking for a mild option, the ‘Tomatillo & garlic mojo’ kit comes with a garlic and chipotle marinade and a tomatillo salsa, making a mild-yet-tasty taco.
For the more adventurous, try the ‘Tomato & smoky chipotle’ kit, containing a smoked tomato and chipotle marinade and chipotle salsa. Chipotle chillies are a national favourite in Mexico, used in vibrant tasting salsas and marinades commonplace throughout the Southern and Central streets of the country.
The third option, only for the bravest spice-loving souls, is the ‘Fiery habanero & achiote’. This kit provides maximum heat and makes good use of the habanero chilli, which is similar in flavour to the more commonly known scotch bonnet chilli. This kit combines the vibrant, brick red achiote marinade used in some of Wahaca’s most popular dishes, with the devilishly hot habanero chilli salsa.
For those wanting to experiment and create new Wahaca-inspired recipes themselves, the range also includes a collection of individual ingredients, available to purchase separately. This includes both the ‘Tomato & smoky chipotle’, and ‘Garlic & chipotle’ marinades, as well as the two ‘Tomatillo’ and ‘Chipotle’ salsas’. The flour and yellow corn tortillas are also available. The full range of Mexican ingredients will be available alongside the three Soft Taco Kit options.
Miers said, “We are so excited to launch our soft taco kits this month. It has certainly been the year of the taco and so we are thrilled to be able to offer these simple, easy-to-use kits which will allow our customers and loyal fans to create a taste of Mexico in their own home.”
All About Food’s Senior National Account Manager for Tesco, Matthew Davison commented, “Working closely with Tesco we identified that customers are getting more adventurous with their cooking and were looking for more authentic flavours from Mexico. We saw this as an opportunity to bring the amazing flavours and vibrancy from Wahaca’s restaurants and the brand into Tesco stores.”
Fiona Moss, Mexican Buyer at Tesco, said, “It has been brilliant to work collaboratively with the team at Wahaca on this special project. Mexican cuisine is a huge trend we see on the horizon right now and so we are delighted to have partnered with All About Food for this exclusive launch!”
In other Wahaca news, co-founders Miers and Mark Selby were awarded ‘Restaurateurs of the year’ at the prestigious annual Catey Awards, and the group’s successful ‘Year of the taco’ campaign is continuing to raise awareness and create new fans of Mexican food and culture.