Leon opens second European store in Amsterdam


Fast food chain LEON has announced it is to open a second store, airside at Schiphol.
The first store, operated by HMSHost International, opened its doors to guests at Plaza at Amsterdam Airport Schiphol earlier in July and has been smashing its sales targets ever since.

LEON first opened in London in 2004 and shortly after was awarded Best New UK Restaurant by the Observer national newspaper. Since then the founders, good friends John Vincent and Henry Dimbleby, have opened 35 more stores in the UK.

LEON’s mission is to help everyone to eat and live well. The two founders decided that the best way to achieve this was to ask themselves ‘what would fast food be like in heaven?’ They have always seen fast food as an international business and (like McDonalds back in 1971) picked Amsterdam as the launch site for their European journey.

The LEON Schiphol menu gives guests the opportunity to try dishes that have been on the menu since the first restaurants opened…such as the Moroccan meatball hotbox, the signature fish finger wrap, and the original super food salad.

As well as its menu, LEON will also be exporting its meticulous sourcing policy; all the ingredients (apart from the Spanish chorizo) will be sourced in the Netherlands. As in the UK, meat will be to higher welfare standards, all eggs will be free range and local and the milk organic.