Discount supermarket chain, Aldi has said that its sponsorship of Team GB has significantly boosted sales of healthy foods in its stores.
The discounter's saw sales of over £289m on fresh produce from May to July, a leap of 19% in like-for-likes. Sales for bananas rose by an impressive 25%, followed by tomatoes at 15%, and salads by 14%.
In the run-up to the Rio Olympics, all 650-plus members of Team GB were given £25 worth of vouchers per month to spend in its stores, which in total amounted to £145k.
Aldi became the first official supermarket partner to Team GB in March last year, and this July, the discounter pledged to sponsor the team until the 2020 games in Tokyo.
Also, Aldi and Team GB’s Get Set to Eat Fresh initiative has been helping young people understand the pleasure of cooking and eating healthy meals whilst gaining the skills they need to feed themselves using fresh, nutritious ingredients.