BaxterStorey achieves highest Hospitality Assured score to date


BaxterStorey has achieved its highest Hospitality Assured score to date. The business received an incredible 81.6%, ranking amongst the highest scoring organisations within the same sector.

Hospitality Assured is the quality standard created by the Institute of Hospitality. It assesses nine areas of business, from customer research and business planning to service delivery and customer satisfaction improvement. In addition to observing working practices, service and team interaction, the assessors selected a number of staff at random to be interviewed.

BaxterStorey programmes such as the Chef Academy, Barista Academy and Advanced Management Project were just some of the initiatives identified as equipping teams with the skills and knowledge to provide an exceptional level of service.

Max Lawrence FIH, Director of Finance and Administration at Hospitality Assured, said: “BaxterStorey has taken part in the Hospitality Assured assessment for more than a decade. Its year-on-year progress demonstrates the importance and commitment that the organisation places on quality and ongoing improvement.”

Alastair Storey, Chairman at BaxterStorey, said: “We continually strive for service excellence and are delighted that our teams’ efforts have been recognised with our best ever score. We strongly believe in the importance of nurturing talent and it is particularly rewarding to see our training programmes receiving praise. After all, it is our dedicated people that enable us to deliver the very best levels of service.”