InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has today announced that the group will add five new Holiday Inn and Holiday Express hotels to its growing presence in Germany.
IHG recently announced a record for new signings at its half-year results. Having signed 4k rooms (24 hotels) within the first half of the year, this is the company’s best signings performance since 2008.
The new developments will be in three federal states across the country and reflect IHG’s successful strategy in the region, one of the key drivers being working with Multiple Development Agreement (MDA) partners to place properties in the right locations where there is guest demand.
Germany is one of the top ten regions for inbound travel in 2016 , and domestic travellers are increasingly choosing to stay at midscale brands, fuelling demand for Holiday Inn Hotels & Resorts, an engine of growth for IHG.
Robert Shepherd, Chief Development Officer Europe, IHG, said, “The German hotel market is accelerating at pace and we are well positioned to take advantage of the appetite for branded growth. 57% of the market is unbranded, so there is a lot of opportunity for IHG to add value with our international brands.
'Several of our signings in the last few months have been with long-standing partners of IHG, who have signed multiple development agreements with the company. It’s a great start as we head into this quarter.”
The signings are confirmed to develop properties within the following regions:
Baden-Wuerttemberg
TriStar will be the owner and franchisee of the 140-room hotel, Holiday Inn Express Pforzheim. It is set to open in late 2019. The second site will be the Holiday Inn Mannheim City, which will open in 2018, and has been signed in conjunction with MDA partner Primestar.
The third site, the160-room Holiday Inn Express Mannheim, will be located within Mannheim City Centre, and owned and franchised by MDA partner Foremost Hospitality.
Bavaria
Holiday Inn Express Regensburg will be franchised by Success Hotel Management GmbH. It will form part of a new development retail and office site and also offer the next-generation design in each of the 182 rooms and public areas
North Rhine-Westphalia
Franchised by TriStar, the 140-room Holiday Inn Express Oberhausen is planned to open early 2018. Oberhausen is a city of cultural nuances: it annually hosts the International Short Film Festival, but is also a hub for the steel industry.
IHG has 64 hotels in Germany and 33 in the pipeline, including 53 Holiday Inn brand family hotels open with 32 in the pipeline.