Motorway service operator Welcome Break has opened the first Pret A Manger shop on the motorway network.
The shop has opened at the company’s South Mimms services on the M25 (junction 23) as part of a trial partnership.
It serves a large selection of Pret’s freshly-made sandwiches, salads, wraps, baguettes and hot options, alongside organic teas and coffees, cold drinks, fruit and snacks.
Welcome Break Chief Executive Officer, Rod McKie, said, “Welcome Break is very excited to be working with Pret on the UK motorways and indeed, putting the much loved Pret brand on the header boards for the first time.
“I am confident that this trial will be successful and lead to a long term partnership with Pret A Manger, and bring this amazing brand alongside our world class portfolio of brands to offer even greater choice to the travelling UK public.”
Pret A Manger CEO, Clive Schlee, said, “This is a new area for the Pret business, and one we’re looking forward to exploring.
“We’ll obviously have our own kitchen on the premises, allowing us to serve motorway customers with fresh, natural food, handmade throughout the day.
“I’m sure this natural food, and our organic coffee, will be well-received by motorway customers.”
The first shop will be a twelve month trial with Welcome Break, and if successful will lead to other Pret shops opening in Welcome Break service stations.
Schlee added, “We will watch the results of the South Mimms shop with interest, and look forward to seeing how customers respond to Pret in this new environment.”