InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, and Novum Hotel Group, one of the largest hotel groups in Germany, have today announced the signing of a Multiple Development Agreement (MDA).
The MDA is the first venture together between both companies and spans 20 hotels across Europe in markets such as Germany, Austria and Netherlands.
IHG currently has over 650 hotels in Europe, including 64 hotels in Germany, and is going from strength to strength in a market that is seeing continued expansion. In August, the group announced it will be adding five new Holiday Inn and Holiday Express hotels in Germany.
Hamburg-based Novum Hotel Group currently has 99 hotels across Germany including its own brand hotels (Novum Hotel, Stuttgart, pictured), and those developed in partnership with IHG will be franchised.
Rob Shepherd, Chief Development Officer, IHG, Europe, said, “Europe is growing at pace and we are well positioned to take advantage of the appetite for branded growth. We cannot wait to kick off the beginning of this long-term partnership with Novum Group.”
David Etmenan, Chief Executive Officer & Owner, Novum Group, added, “Franchise partnerships are of particular importance to our international expansion and we see IHG and its winning portfolio of brands as the optimal way to gain ground and advance our European expansion strategy.”