D&D London is to open a Bluebird Cafe at Television Centre, the former home of the BBC in White City, West London, later this year.
For 20 years Bluebird has been a landmark restaurant, café and retail venue on the Kings Road in the heart of Chelsea.
The new 5,000 sq ft site in White City, which will open in the winter, will include a cafe, bar, deli, and an outdoor terrace.
Des Gunewardena, Chairman and CEO of D&D, commented, ‘Bluebird has always been a flagship D&D London brand and we have over the years received countless approaches to open more Bluebirds, we have however always said 'no'.
'But when Stanhope approached us we said 'yes' because of the growing success of Bluebird Chelsea especially after its recent relaunch.
'Secondly, we think the exciting new development of Television Centre in White City is a great location to start what I hope will become a significant expansion of Bluebird Cafes in the next few years.'
Alistair Shaw, Managing Director of Television Centre, said, ‘We are excited to be able to announce that Bluebird will open its second ever site at Television Centre this year.
'As one of the most iconic names in London’s world-leading restaurant scene, this opening sets the tone for what will be a fantastic mix of experiences at Television Centre and in the wider £8bn regeneration of the White City area.
'We are pleased to be working with an operator of Des’ calibre, passion and track record, and look forward to welcoming Bluebird’s customers this winter when Television Centre opens to the public for the first time.'