Serviced apartment specialist, Supercity Aparthotels, has appointed Dean Madge as its new Managing Director. He will join senior management as they prepare for expansion, which includes the launch of two new locations in the next 18 months.
Madge will be driving the ongoing success and growth of the company and ensuring all aspects of the business are operating effectively. His initial tasks will be to support and coach the existing teams, to prepare the business for growth - from 91 Suites to 203 in the next 18 months, and to focus on the strategy for 2017/18.
With over 25 years in the industry, Madge is recognised as a senior leader due to consistent achievements. He is an experienced and well- established hotelier with a proven track record in both new ventures and established hotels.
Madge joins Supercity Aparthotels from his recent position as General Manager at serviced apartment provider, Cheval Residences, and prior to that as General Manager of boutique operator Malmaison.
Madge commented, ‘I am delighted to be joining the team at Supercity at such an exciting time. This, alongside the team’s innovative approach, plus the individuality of each location drew me to the role. I look forward to expanding on the great achievements by the team, whilst leading the Supercity brand to excel in key areas including service, consistency, innovation and as an employer of choice.
‘At a time when the apartment sector is enjoying great recognition with many guests choosing this type of accommodation over a traditional hotel, we are perfectly placed to exceed and delight those we welcome.’