Carlsberg UK has launched a competition, YOUR BEER, here?, offering craft brewers and importers the chance to get one of their beers listed in its award-winning Crafted 2017 portfolio.
The Crafted team is seeking entries of exciting brews with exceptional taste profiles, inspiring packaging and a beer which complements Carlsberg UK’s Crafted 2017 portfolio.
The winning brewer or importer’s beer will be showcased in this year’s Crafted portfolio and handbook – launching in April – making it available to stock in thousands of pubs, bars and restaurants through Carlsberg UK for 12 months.
A shortlist of beers will be reviewed by a judging panel including: beer writer, Pete Brown; former journalist and hospitality industry expert Mark Stretton; and two members of the Crafted portfolio team from Carlsberg UK.
Adrian Rigby, marketing manager for Crafted at Carlsberg UK, commented, “The craft beer category is brilliant, diverse and innovative, but above all, it’s competitive and the route to market can be challenging. That’s where we can help.
'As a brewer, we are committed to building the craft beer category and community in the on-trade and believe that through this opportunity and the established profile of our award-winning Crafted handbook, that we can give an up-and-coming craft star a helping hand.”
The YOUR BEER, here? competition is open to entries until 5pm on 3rd March 2017. All of the details are available here: www.wearecarlsberg.co.uk/crafted-competition-2017.