CEO Helder Pereira has stated today that this will be a landmark year for Redefine|BDL Hotels (RBH), as it spreads its wings into Europe.
Pereira said, “When it comes to Europe we mean business – we have had our eye on expansion for quite some time, with a particular interest in Germany, the Benelux region, Poland and Holland.'
The expansion efforts are being led by new Director of Business Development, Tom Goldscheider – replicating the company’s successful UK model, he has established a base of operations in Frankfurt with longer term plans to recruit local operating specialists.
Pereira stresses that, while the company has its sights firmly set on expanding its geographical spread, further UK growth remains firmly on the agenda.
He explained, “As we progress with our exciting plans for Europe it is important that we do not lose sight of the fact great opportunities will continue to come up in the UK.
“We have established a solid reputation in the UK working with prestigious brands and, as we roll out our wider plans, we will continue delivering best-in-class performance here at home.”
RBH currently manages around 50 branded and private label hotel properties with a portfolio comprising prestigious international brands including IHG, Hilton, Accor, Marriott, Best Western and Wyndham hotels.